Inside your Buyer’s Mind: Use of Psychology and Neuroscience in Marketing in Birmingham, England

External Event - 30th Jun 2022

The key to effective marketing is to understand your buyer’s mind. Live Event Hosted by: Cognition Agency and Aston University, Birmingham

Time: 10:00 – 15:30 BST

About this event

This event, the first of its kind in the Midlands, will provide you with remarkable insights into how your buyers make decisions. It also includes a live brain imaging exercise!

Led by world-leading psychologists, neuroscientists and brand experts, Inside Your Buyer’s Mind will change the way you think about marketing and psychology.

You will learn:

• How brain imaging can be used in marketing
• How to minimise the data you need to make effective marketing decisions
• The key psychological drivers behind purchasing decisions
• The major biases that can enable as well as distort effective decision making
• How brands can use cutting-edge psychology to generate value
• How psychology can help you to get the best out of paid and organic search

Demand for this event is high, and there are limited seats, so please register early to reserve your place.